We partnered with Monster Energy to help launch the much anticipated Zero Sugar version of their hero product, Monster Green Energy.

Such an iconic brand needed a strong visual execution, our creative and technology teams helped to design the shoot to meet the exact visual and technical specifications requested by the Monster creative team.

Custom Shoot Setup

The setup was designed and constructed from scratch with a custom truss and stage structure, with DMX controlled tube lighting, a full laser package including overhead and side profile units and some LED totems for content playback and additional visuals.

We welcomed some key athletes and personalities from the sponsorship portfolio to shoot a full library of content for use across multiple ad platforms and channels.

Specialist Team In-House

The team at Crucial FX helped to manage the overall shoot including a Creative Director, Production Coordinators, Project Managers with Lighting Control and Technical Support included.

Unlocking Incredible Outputs

We stored, managed and shared all of the footage including editing assistance to deliver some recommended first edits and mixes.

One of the keys to achieving some of the incredible outputs was in understanding the relationship between the camera shutter speed and the laser timing to create some unique laser effects.

Ready To Collaborate?

If you have a new immersive project that you’d like to discuss with our team, please contact us here