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WHO WE ARE
We are your trusted partner for creating one-of-a-kind experiences
WHAT WE DO
We imagine and build your tailor-made creative solution from scratch
HOW WE ACHIEVE IT
We combine visionary thinking, in depth technical expertise and specialist content design
WHY TRUST US
We have the experience and knowledge to reliably deliver complex events across the world.
WHAT WE DELIVER
We have created award-winning events and memorable moments for the world’s leading brands.
don't take our word for it
"Crucial FX never falter on their delivery, always pioneering continuous support, advice, high-end creative execution, all with radical flexibility."
Senior Events Producer
- Identity
"Efficient, committed, professional and always available to answer any questions, the team worked hard to help ensure that the end result was exactly what we were looking for."
Account Director
- Owl Live
"Crucial FX helped guide us through the whole process of creating a custom game. They developed the concept, content and interactivity to allow us to create a world first on our exhibition stand. We loved it!"
Marketing Director
- Sterling Pharma
selected clients
Creative
Curiosity
Technical
Diversity
Industry-Leading
Experience
THE
+
+
FORMULA
Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI
A Touch of Magic
Mind-Blowing Interactivity
Experiences You Can Feel
Breath-Taking Events
Awe Inspiring Spectacle
Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI
A Touch of Magic
Mind-Blowing Interactivity
Experiences You Can Feel
Breath-Taking Events
Awe Inspiring Spectacle
Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI
Curiosity makes amazing things happen. We’re curious about new technology, beautiful forms of communication and the way things work.
With all the technical skills and industry knowledge under one roof we can deliver the most complex requirements without having to outsource. One team. A multitude of technical understanding.
We’ve been at the forefront of the immersive events industry for more than 10 years, recognised for our unique brand of creativity, partnering with the world’s leading brands and agencies.
Following hundreds of successful projects and years of research and development we’ve perfected a formula for success. This.. is the Crucial FX Formula.
Hover to find out more
Discover our skillset >
See the case study
Attractions
We design immersive experiences that integrate projection, interactivity, audio and special effects, with custom written code and software, to amaze and delight audiences at some of the worlds leading attractions such as Madam Tussauds.
See the case study
Projection
Our portfolio speaks for itself. For the last ten years we’ve provided all the projections on to Big Ben and many other landmarks in the UK and aboard. Our technical expertise and in-house design team makes us the natural choice for large scale projection activations.
See the case study
Exhibitions
Our knowledge and understanding of interactive and immersive technologies is where we can make a real difference in the world of conferencing. We’ve helped leading brands to boost engagement and dwell time at some of the biggest conferences in the world.
See the case study
AR + VR
We’ve created award winning augmented reality experiences for leading global brands including Felix (Nestle) We specialise in sharable experiences for groups, not just the individual.
See the case study
Live
The world of live events is our happy place. We’ve managed, technically designed and delivered live experiences all over the world for leading brands and agencies.
See the case study
Games
Our compelling interactive games are built from scratch. Perfect for exhibition stands, fan zones and brand activations. An immersive experience guaranteed to create a memorable shared interaction.
See the case study
Virtual
All the successful secrets from our live events have been distilled into a complete virtual solution delivered by our sister brand, Cream VX. Including our signature studio quality broadcast hardware: Cake, custom 3D environments and everything in between.
See the case study
Interactive
The secret to making an experience truly immersive is in the interactivity. We consider it an essential ingredient for all of our projects, with more than 50 interactive sensors at our disposal.
See the case study
Installations
Our installations involve the permanent integration of immersive spaces into corporate or public locations. We have the in-house expertise to create the content package and source and spec all hardware, to install a complete ‘switch on and play’ experience.
WHAT WE DO
Interactive
Live
Exhibitions
Games
AR + VR
Projection
Installations
Attractions
Virtual
Hover to find out more
View our showreel >
OUR REEL
Museum of Liverpool Projection Show
Eurovision
Interactive Vortex
Epson
Immersive Weather Show
IBM Cannes Lion
Light Warrior
Interactive Game
Origin
Next-Level Visitor Attraction
Coronation Projection
Big Ben
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
MORE
LATEST
click image to view the case study
Immersive Showcase
Beats by Dre
Interactive Showcase
Celgene
Product Launch Presentation
Epson
Moncler
Multimedia Show
Sterling
Interactive Game
Interactive Football Game
Pepsi
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
Interactive Game
Light Warrior
Interactive Showcase
Celgene
Interactive Football Game
Adidas
Man Vs Robot
Television Show
Sterling
Interactive Game
Interactive Football Game
Pepsi
Interactive Tangram Game
Merck
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
3D Projection & Live Broadcast
Pringles
Installed 3D Projection
Albert Dock
Rotating tracked Projection
Epson
Epson
3D Projection Show
Big Ben
Remembrance Day
Surprise 3D Projection Show
Felix
3D Projection Show
Man City
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
Interactive Exhibition
Madame Tussauds
Moncler
Multimedia Show
Origin
Next-Level Immersive Experience
Interactive Attraction
Angry Birds - Merlin
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
Interactive Product Launch
Reebok
Interactive Experience
Celgene
Interactive Store Exhibit
Invisalign
IBM
Interactive Showcase
Felix
Live AR Experience
Interactive Visitor Experience
Epson Vortex
Highlights
Visitor attractions
Games
Projection
Interactive
OUR WORK
At Cream VX we design, produce and deliver high impact 3D Virtual Events.
The combination of our unique VX technology and expertly crafted 3D environments ensures your message reaches your audience in the most impactful and memorable way.
See Our Virtual Environments
We’ve distilled all the capability of a high-end studio into a portable, lightweight one box product.
All you need to do is plug in, connect and play.
Delivered to your home, office or studio – Cake is everything needed to present in an immersive, virtual environment, from anywhere.
Designed to work seamlessly with our cutting-edge platform and content packages, Cake makes stunning virtual events more accessible and more affordable.
See Our Cake Box
See Our Virtual Environments
See Our Cake Box
Contact Us
T.
0203 199 6363
E.
For general enquiries email:
Unit 4 Waters Business Park
Waters Road
Ellesmere Port
Cheshire
CH65 4FF
///
coast.bossy.invest
Click here to meet our team...
To discuss your next project email:
E.
The Steam Mill
Steam Mill Street
Chester
CH3 5AN
Head office / R&D Lab
Design Studio
tiles.warns.monkey
///
[email protected]
[email protected]
Meet the team
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