Crucial FX | Immersive Interactive Experiences

OUR WORK

STIMULATION THROUGH TECHNOLOGY

With over 30 different types of sensors, and our own coding team in-house, interactivity is our thing

WE ARE INTERACTIVE SPECIALISTS

Our London Showcase Origin is now open, experience your most immersive experience yet

OUR LONDON SHOWCASE

We are at the forefront of innovation, pushing the boundaries of the latest technology

WE ARE TECH LEADERS

We recently won the Drum Creative awards for Innovation, Interactive, Outdoor Ambient and Experiential

WE ARE AWARD WINNERS

Our content is made in house by our 3D specialist graphics team

IN HOUSE CONTENT

We create completely new and unique technical solutions through R&D and innovation

BESPOKE TECHNOLOGY

We create unforgettable experiences using the latest technology in ways you've never seen before.

Led by a highly creative approach we push the boundaries of what is possible, we build new solutions and develop new technology where it doesn't already exist.

We produce memorable moments for live events and activations that help consumers connect with your brand.

1.What we do

2.a refreshing approach

3.our experience

4.the end result

ABOUT US

Innovators | Award Winners | Storytellers

What we do

ABOUT US

Innovators | Award Winners | Storytellers

We don't create events, we create experiences.

Guests don't remember the technology, they remember the experience. We are laser focused on creating the most engaging experience possible which appeals to all senses.

We believe that using a seamless combination of many different technologies is the best possible way of achieving this goal. That is why our in-house expertise covers all different disciplines which we combine to create an immersive and coherent experience which people won't forget.

Our world class team of experts focus on R&D and innovation whilst our creative designers focus on storytelling through visual amazement.

A refreshing approach

1.What we do

2.a refreshing approach

3.our experience

4.the end result

ABOUT US

Innovators | Award Winners | Storytellers

We are a multi-award winning company who have created digital, immersive and interactive experiences for brands such as Nike, Adidas, Beats, Pepsi and many more.

Our experience working with global brands has taken us all over the world, from creating an immersive experience in Shanghai with Apple to an incredible 4D Projection Mapping show in Amsterdam with Epson.

Our multi-disciplinary team includes designers, coders, technicians, artists and producers, all with a wealth of experience in producing incredible events and installations.

Our experience

1.What we do

2.a refreshing approach

3.our experience

4.the end result

ABOUT US

Innovators | Award Winners | Storytellers

Our events make people talk, whether that’s 15,000 visitors walking through our interactive vortex tunnel or increasing the footfall in a city centre by 30%. We inspire audiences and bring people together.

The end result

1.What we do

2.a refreshing approach

3.our experience

4.the end result

"I cannot say enough about their commitment to getting it right for the client. Their ability to marry the creative and the technical is best in class. As a result, our attendees had an awe-inspiring experience based on the concept Crucial FX was able to execute so flawlessly"

Reebok’s Senior Global Event Manager
Colleen Cosgrove

SHOWREEL

Watch our new showreel to see the latest projects we've been working on

VIEW REEL

ORIGIN

Origin is our new interactive playground in Central London. Book your visit to experience our creativity and innovation for yourself

LEARN MORE

SPORTS REEL

Unique interactive games are our speciality. Our latest sports reel shows experiences we created for brands such as Pepsi, Nike and Adidas

VIEW SHOWREEL

See example

4D projection mapping

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Experiential Interactive gaming

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Unique conference experiences

Flux demo page

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Interactive Experiences

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Global PR & product launches

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AR & VR for live events

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Immersive visitor attractions

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Incredible shows and live events

We create compelling, spectacular projection shows including live graphics and physical effects. We have projected on some of the most iconic buildings including Big Ben and Albert Dock.

One of our specialities is building immersive gaming experiences. using a range of sensors and our real-time graphics engine, we can take interactivity to a whole new level, tracking multiple elements in one game.

Transform a standard powerpoint presentation into an immersive projection mapping experience to wow your guests at your next event.

We use augmented and virtual reality in multiple applications, allowing us to merge the digital and physical world. Whether that's a virtual cat running around a train station or transporting audiences into an immersive 3D scene, we are able to bring digital content to life in ways you have never seen before.

We're experts at creating immersive environments and experiences for every day application from world class visitor attractions to corporate communication.

We offer unique experiences for product launches that will get people talking about your brand. Combining the latest technology with immersive graphics allows us to find new ways of engaging audiences to create an experience that consumers will remember.

We create bespoke solutions using applied physics, create application of technology and forward thinking. This allows us to create world first experiences, giving our clients events that are truly unique.

We go above and beyond to create shows that really wow an audience, whether that's a 4D spectacular or an interactive game, we always create an experience beyond the expectation of our client.

Flux demo page

OUR WORK

Take a look at some of our recent projects