Visitors to conferences and exhibitions are often met with information overload, with sometimes hundreds of businesses and exhibitors falling over each other to ...

When Monster Energy required a high-impact film to introduce Monster Zero Sugar in Europe, they entrusted Crucial FX to provide a comprehensive solution ...

In an era defined by e-commerce and the convenience of click based shopping, traditional brick-and-mortar retailers have been forced to adapt and evolve ...

To launch the all-new Kia EV9 we delivered one of our biggest ever indoor projection mapping experiences, including a custom-built digital tennis game, ...

As we move further into the 21st century, technology continues to revolutionize the way we experience and engage with the world around us. ...

At Crucial FX we’re lucky to have worked all around the world on some truly incredible events and installations in some iconic locations ...

With developments over the last few years in Generative AI taking the creative industries by storm, what are its impacts on immersive experience ...

A few years ago, in his book The Inevitable, Kevin Kelly said: “In the coming 30 years, anything that is not intensely interactive ...

With the branding power of social media continuing to grow and the unrelenting wave of messaging and imagery that’s hitting audiences every day, ...

The first one isn’t throw it in the bin. If that’s what you were thinking. But there’s certainly value in declining projects when ...