In this custom designed interactive game, physical and digital gameplay worked in harmony, as users were challenged to catch digital atoms in a custom-built physical beaker.
The super addictive gameplay and powerful custom graphics made this the perfect solution to hit our brief of increasing dwell time and engagement on the stand at CPHI 2022.
The game mechanics were all made possible by an innovative camera tracking rig, which tracked the physical beaker and synchronised it’s movements into the real-time gameplay engine.
Sterling Pharma Solutions
Interactive Game Design, Content & Technical Installation
The experience was further enhanced with an ultra-high resolution LED screen for gameplay which was seamlessly integrated into the set design.
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