The first one isn\u2019t throw it in the bin. If that\u2019s what you were thinking. But there\u2019s certainly value in declining projects when they don\u2019t feel they\u2019re right.<\/p>\r\n\r\n\r\n\r\n
If you work in the events industry, or agency land, you may well have experienced this exact scenario: a brief comes in, and it ticks every positive box. Exciting product and brand, clear vision, a unique challenge. Except for that one, stand out factor; it needs a quick turnaround.<\/p>\r\n\r\n\r\n\r\n
When approached by M&C Saatchi most of us wouldn\u2019t reach for the bin, (unless you\u2019re feeling nauseous with excitement) specially excited when the brand you\u2019re being asked to work on is one of, if not the, biggest in the world. Coca-Cola.<\/p>\r\n\r\n\r\n\r\n
It\u2019s time for the list.<\/p>\r\n\r\n\r\n\r\n
It can be easy for all those exciting and positive factors to cloud the judgement and lead you and your team into taking on a project that you can\u2019t deliver.<\/p>\r\n\r\n\r\n\r\n
For our project with Coca-Cola, it happened to fit perfectly with the skills, experience and even hardware that we\u2019d been developing for many years. We knew we could deliver on this interactive projection installation, because it\u2019s our bread and butter, we knew we could do it and do it well within the time frame.<\/p>\r\n\r\n\r\n\r\n
If the project feels like a stretch or you need lots of external contractors to help deliver it, it might be time to say no and walk away with your reputation intact.<\/p>\r\n\r\n\r\n\r\n
There were lots of moving parts with this project, we needed a sperate green screen studio setup with a 4K camera rig and lighting, then the projection installation and interactive game not to mention all the graphics content and video editing and processing.<\/p>\r\n\r\n\r\n\r\n
We made sure that the agreement we had in place was detailed and managed everyone\u2019s expectations from the start on exactly what we would deliver. Which is essential for avoiding that \u201cI thought you were doing this\u2026\u201d moment when you\u2019re in the middle of delivery.<\/p>\r\n\r\n\r\n\r\n
There were partner organisations involved in the project, which means lots of experts all combining to meet the challenge. It\u2019s easy for there to be lots of crossover with certain elements and multiple voices and competing opinions.<\/p>\r\n\r\n\r\n\r\n
Taking ownership of the things we were good at, namely projection and interactive content, allowed for no mistakes and ensured a successful delivery. It also puts everyone\u2019s minds at ease, knowing that it was being handled and it would get done.<\/p>\r\n\r\n\r\n\r\n
We all have our specialism, a great team works well when all our individual skills and knowledge combine to deliver on a project. When delivering a project as complex and technical as this, our technical people need to focus.<\/p>\r\n\r\n\r\n\r\n
That\u2019s where our excellent project and account management teams play such a vital role, linking everything together, keeping the conversations with stakeholders flowing, giving the tech people time to work their magic.<\/p>\r\n\r\n\r\n\r\n
Enjoy your job and you\u2019ll never work another day in your life. Might sound twee, but there\u2019s such a buzz to be taken from working in the events space. It\u2019s always important to stop and appreciate when a project goes well and to find enjoyment in the process and more importantly not to lose your head when things outside of your control go wrong.<\/p>\r\n\r\n\r\n\r\n
You can see more detail about our successful project with M&C Saatchi for Coca-Cola in this video.<\/p>\r\n\r\n\r\n\r\n
Look forward to hearing your thoughts or questions below.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
The first one isn\u2019t throw it in the bin. If that\u2019s what you were thinking. But there\u2019s certainly value in declining projects when they don\u2019t feel they\u2019re right. If you work in the events industry, or agency land, you may well have experienced this exact scenario: a brief comes in, and it ticks every positive box. Exciting product and brand, clear vision, a unique challenge. Except for that one, stand out factor; it needs a quick turnaround. When approached by M&C Saatchi most of us wouldn\u2019t reach for the bin, (unless you\u2019re feeling nauseous with excitement) specially excited when the […]<\/p>\n","protected":false},"author":2,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[2,145],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning","category-insights"],"_links":{"self":[{"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":10,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/posts\/74\/revisions\/102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crucial-fx.com\/pulse\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}