What better way to add some serious impact and a new dimension to Pringles brand launch than a large-scale projection mapping show on the actual Pringle in London. It just made sense.
This was a unique challenge, with such a massive and unusually shaped building, that we were happy to accept. It was a significant content undertaking, managed by our in-house graphics team, including fully custom 3D visuals and even CGI spaceships.
A considerable hardware and technical setup was required, including accurate mapping of the Velodrome building all managed by our specialist projection team. We also facilitated drone filming and a live stream of the show that reached over a million viewers on the night.
Pringles, One Point Five
Projection Mapping, Content & technical design, Live streaming, Lighting design
We also facilitated drone filming and a live stream of the show that reached over a million viewers on the night.
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