This immersive multiplayer football experience, one of our most engaged activations ever, combined custom 3D content and a complex array of sensors and cameras.
Years ahead of its time when originally delivered for Pepsi at the Champions League Final in Kiev. This totally unique interactive football experience perfectly merged physical gameplay with digital displays.
It was all made possible by a unique combination of our real-time graphics engine, custom 3D content and a complex array of sensors and cameras. The advanced tech allowed us to track the ball position, player position, player passes and accuracy of shots to deliver a dynamic and highly immersive gaming experience.
Pepsi Co, Freeman XP
Game & Content Design, Interactivity, Technical Design & Install
With over 1000 visitors in the 2 days building up to the final, it’s one of our most engaged activations ever.
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