IBM Cannes Lions
We made it snow at the Cannes Lions Festival for the first time ever! Delivering an immersive experience unlike anything that had been seen at the festival before.
IBM wanted to showcase a new service to their key customers in a revolutionary new way, and make weather the star of the show.
The activation utilised projection mapping and centred around a custom-made 3D printed control object, which could be cleverly connected onto the screen, giving audiences full control of the weather and how the brand story unfolded.
IBM, George P. Johnson
Custom Interactive Design, Content, Technical design & Installation
Our graphics team managed all the branded content and 3D weather visuals which were accompanied by physical weather elements, lighting and surround sound to deliver a full 4D experience.
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