Felix AR Activation
Our ambitious, multi-award winning augmented reality experience saw Felix the cat come to life in Waterloo station and cause some mischief with commuters.
Working with Nestle, Crucial FX transformed Felix from a 2D animation into a 3D Augmented Reality cat.
Using a 40 metre billboard display, our powerful custom made servers and real-time engine, Felix could react to members of the public, getting ‘up to mischief’ and entertaining commuters.
Nestlé, Momentum, AFG Europe
Character Animation, Technical Concept & Development, AR
An expert combination of technical elements, complex programming and 3D design. All delivered in-house by our specialist team.
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