hero Felix AR Activation Our ambitious, multi-award winning augmented reality experience saw Felix the cat come to life in Waterloo station and cause some mischief with commuters. about overview Working with Nestle, Crucial FX transformed Felix from a 2D animation into a 3D Augmented Reality cat. Using a 40 metre billboard display, our powerful custom made servers and real-time engine, Felix could react to members of the public, getting ‘up to mischief’ and entertaining commuters.

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about 2 client Nestlé, Momentum, AFG Europe services Character Animation, Technical Concept & Development, AR about 3 An expert combination of technical elements, complex programming and 3D design. All delivered in-house by our specialist team. contact Have a Similar Project in mind? Lets Talk Go Back
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