Celgene
A fully interactive storytelling experience featuring immersive content across three walls of projection and cutting edge multi-touch sensor technology.
overview
This custom built immersive room was designed to deliver and share some key information around the treatment of cancer in a unique and engaging way. It was a fully interactive space unlike anything that had been seen in this sector before.
The aim of the booth was to tell the important story of CAR T cells, we achieved this by developing a game that gave visitors an active role in the narrative, completing challenges via the touch enabled screen.
client
Celgene, MCI Experience
services
Interactivity, Content, Projection Installation & Design
Ceiling mounted projectors displayed content on all three walls with laser sensors used to add multi-touch capabilities. All content, visual design and programming was completed by our in-house team of specialists.
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