Adidas Chaos & Control
We delivered a product launch with a difference for Adidas where football gameplay met digital 3D graphics content.
overview
Our Chaos and Control experience allowed users to test drive the new Adidas boots and test their skills across a series of challenges.
Housed in a custom-built two-story building in Brixton, this unique activation combined an array of complex sensors and a real time graphics system with 360° wall and floor projection.
client
Adidas, PS Live
services
Content design, Interactivity, Technical Design & Installation
Players registered, were awarded points for different skills, with the option to share their results online.
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