Adidas Chaos & Control
We delivered a product launch with a difference for Adidas where football gameplay met digital 3D graphics content.
Our Chaos and Control experience allowed users to test drive the new Adidas boots and test their skills across a series of challenges.
Housed in a custom-built two-story building in Brixton, this unique activation combined an array of complex sensors and a real time graphics system with 360° wall and floor projection.
Adidas, PS Live
Content design, Interactivity, Technical Design & Installation
Players registered, were awarded points for different skills, with the option to share their results online.
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