How UK based Crucial FX is providing the most advanced and immersive live experiences for some of the world’s biggest brands and agencies.
CHESTER, August 5th, 2015 – IT’S an exciting time in the world of virtual reality innovation. For over a decade virtual reality has been centered on video games, however Chester based Crucial FX are now leading the field in the application of virtual reality for live events and venues.
With Reebok, Coca-Cola and M&C Saatchi amongst their clients, Crucial FX are creating show-stopping, jaw-dropping, fully immersive and interactive content for experiential marketing purposes.
“Our technology is so advanced that we can make any surface or object interactive – evenrivers, mountains and 100 metre high walls”, said Mark Rivkin, Managing Director at Crucial FX. The applications of our technology are quite frankly mind-blowing”, Mark continues.To date, Crucial FX have created fully immersive, interactive experiences for some of the world’s biggest brands, agencies and venues. “We have entered a new era for live events”, said Mark. “Marketers now have a whole new level of ex citing options to explore for their experiential events. And that is a reality.”
About Crucial FX
Crucial FX are global leaders in interactive, immersive technology for live events. We work with brands, event companies and advertising agencies. We create unique experiences and memories that last. Learn more at www.crucial-fx.com.