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Step inside our Innovation Lab with our 360° Video

Step inside our Innovation Lab with our 360° Video



Anyone who works with us will understand that innovation is at the core of what we do.  Being a niche specialist in immersive an interactive technology we have our own Innovation Lab where we continuously develop new technology and unique applications of existing technology, which will be the standard for the live event technologies of tomorrow. Step inside and look around…

We have created our very own interactive aquarium. We are also perfecting character animating software to mimic movement and speech using mouth recognition and motion capture. As a prototype, we have recently developed our very own sea creatures who’s movement mimics that of its operator in real-time.

Using lighting sensors, we control the pyrotechnics and smoke machines. Breaking the light beams enables the user to control the size of the flame and amount of smoke.

Included in our Innovation Lab are seven major projections, several motion sensors which make these projections interactive, four flat screen TV’s, pyrotechnics, character animation, over 100 lights and a high-quality surround sound system.

Once a month we open the doors of our Innovation Lab to visitors, so if you would like come over and have a look around please contact, or simply give us a call on 020 3199 6364.


Project Manager at Crucial-FX