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The Albert Dock’s Countdown to Christmas

The Albert Dock’s Countdown to Christmas


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As the ‘go-to’ agency for projection mapping onto iconic buildings and monuments, Crucial FX are delighted to be working with the Albert Dock – Liverpool’s iconic grade 1 listed waterfront destination – to illuminate the MLK building for a month over Christmas and new year.

>Crucial FX have been creating immersive experiences on iconic buildings for many years, including Big Ben (link to video) and Wellington Arch (link to work).  So, when the Albert Dock approached us about creating an experience to captivate and ‘wow’ visitors we were delighted to oblige.

>The brief was simple – create a dazzling light display which will increase visitor numbers to the Albert Dock. Our response was to create a stunning 4D ‘Countdown to Christmas’ spectacular, using the beautiful architecture of the MLK building as our canvas.

“>This custom-built projection mapping involved the use of our niche real-time system to create a live, fully functional clock displayed in an innovative way as well as model animation, special effects, lights, smoke machines and audio – all synchronised for a complete sensory experience.


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>Clare Rawlinson, marketing manager, Albert Dock Liverpool said:

>“We wanted to do something extra special this Christmas at Albert Dock – and what we have planned is very, very exciting. Visitors will literally see the Grade I Listed architecture of the Dock in a way like never before.

>“It goes without saying that no visit to Liverpool during Christmas is complete without a trip to the Dock. Our unique waterfront setting, heritage and festive lighting provides a magical backdrop, while our culture offering is second to none.

>Mark Rivkin, Crucial FX managing director said:

>“We create memories that last and experiences that leave audiences reeling – and that’s what we promise visitors to Albert Dock this Christmas. It’s always a treat working with attractions like Albert Dock – not only aesthetically beautiful architecture, but a brand who share our ambition in pushing the boundaries in bringing original and exciting experiences to their visitors.”

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The projection show can be seen in Liverpool from the 3rd of December – 3rd January

To find out more about how we can drive footfall to your destination during key periods, festivals and events please contact or give us a call on 020 3199 6364.


Project Manager at Crucial-FX