About Us

About Us

Crucial FX are world leaders in interactive immersive technology for Live Events

WE EXIST TO INNOVATE

WHAT WE DO

We bring show-stopping, jaw-dropping interactive content to your events through our unique application of sound, light, projection and virtual reality.
Whatever the brief we will create an immersive experience that will wow your audience.

HOW WE DO IT

We are led by a creative vision of what we want to achieve. Most of the time what we do has never been done before, so we create new applications of how existing technologies and equipment can be fused together to create innovative and amazing new effects.

THE END RESULT

We create memories that last and experiences that leave your audience reeling.

Watch This First

Watch This First

If time is precious, check out our latest and greatest videos here

Crucial FX 360˚

Crucial FX 360˚

Step inside our Innovation Lab in 360˚ and see where the magic happens

 

showcase

showcase

WE HAVE THE BEST JOB IN THE WORLD... CREATING UNFORGETABLE EXPERIENCES FOR AMAZING CLIENTS

OUR TECHNOLOGIES

OUR TECHNOLOGIES

We are different. We develop our own innovations in-house and bring unique technology to every single event

  1. Interactive 3D Touch

    Turning any size wall or object in to a giant touchscreen automagically.  We build the world’s largest touchscreens – so far up to 100m wide!  – transforming blank spaces in hotel lobby’s, exhibitions and on temporary hoardings into valuable assets.

     

    Our technology is so advanced it can make any surface or object indoors or outdoors interactive, including rivers, mountains, armchairs and entire buildings – the applications and opportunities know no bounds.

  2. ‘Experience’ RealTime Graphics

    Crucial FX are global pioneers in bringing RealTime graphics designs to live events.  Previously impossible to do, we can now create virtually real scenes and settings which you can walk into and start interacting with the people and objects in them, in real time. Because our technology is works in real time (rather than being a pre-created video) we can have virtual TV screens showing real-life breaking news, have our virtual characters put umbrella’s up or sun hats on in response to the live weather forecast…the applications are endless and quite frankly mind-blowing.

  3. Social Media Plus

    Integrating with social media is an essential part of getting your message across. Our system has been built from the ground up to integrate with all social media platforms. Forget standard twitter walls – imagine driving down a virtual highway and seeing live tweets in 3D as you pass each Billboard, or the latest live news on a virtual 3D newspaper that crinkles as it moves. The future of social media integration is available today.

  4. Immersive Projection

    Our Crucial Zone 4D Projection Booth creates a completely immersive experience, perfect for those brands wanting to deliver the ultimate brand experience.  This product which is unique to Crucial FX features ultra HD surround projection and is fully interactive, so you simply touch the walls to navigate.  Combined with this are surround sound, physical effects and sensors emitting smells and tastes. Take your participant on a truly amazing journey they will never forget.

  5. Wireless Lab Sensors

    Become part of the show!  Our cutting-edge sensor technology can be embedded on or in an object, or worn by an individual allowing them to participate in live events like never before.  Kick a real ball into a virtual wall and watch as the wall falls apart if you kick it hard enough; hold and rotate an item and watch as this is seen as a virtual image rotating real time on a large screen behind you – perfect for product launches and presentations; hear the heartbeat of a mannequin increase as your approach it…never before have live 3D graphics been able to control complex physical movements in such a way before.

WHAT WE CREATE

WHAT WE CREATE

OUR PROJECTS ARE WIDE RANGING AND DIVERSE. HERE ARE SOME EXAMPLES OF HOW WE PUT OUR TECHNOLOGY TO USE

BLOG

BLOG

The Latest News from Crucial FX

CONTACT

CONTACT

Get in touch if you would like to chat through any event ideas