Crucial FX are world leaders in interactive immersive technology for Live Events
We bring show-stopping, jaw-dropping interactive content to your events through our unique application of sound, light, projection and virtual reality.
Whatever the brief we will create an immersive experience that will wow your audience.
We are led by a creative vision of what we want to achieve. Most of the time what we do has never been done before, so we create new applications of how existing technologies and equipment can be fused together to create innovative and amazing new effects.
We create memories that last and experiences that leave your audience reeling.
Create brand loyalty that lasts with an original experiential activation
Achieve cut-through with a highly creative tech-led PR Stunt
Our stunning 4D real-time content will showcase your brand in a completely new light
If time is precious, check out our latest and greatest videos here
Step inside our Innovation Lab in 360˚ and see where the magic happens
WE HAVE THE BEST JOB IN THE WORLD... CREATING UNFORGETABLE EXPERIENCES FOR AMAZING CLIENTS
We are different. We develop our own innovations in-house and bring unique technology to every single event
Turning any size wall or object in to a giant touchscreen automagically. We build the world’s largest touchscreens – so far up to 100m wide! – transforming blank spaces in hotel lobby’s, exhibitions and on temporary hoardings into valuable assets.
Our technology is so advanced it can make any surface or object indoors or outdoors interactive, including rivers, mountains, armchairs and entire buildings – the applications and opportunities know no bounds.
Crucial FX are global pioneers in bringing RealTime graphics designs to live events. Previously impossible to do, we can now create virtually real scenes and settings which you can walk into and start interacting with the people and objects in them, in real time. Because our technology is works in real time (rather than being a pre-created video) we can have virtual TV screens showing real-life breaking news, have our virtual characters put umbrella’s up or sun hats on in response to the live weather forecast…the applications are endless and quite frankly mind-blowing.
Integrating with social media is an essential part of getting your message across. Our system has been built from the ground up to integrate with all social media platforms. Forget standard twitter walls – imagine driving down a virtual highway and seeing live tweets in 3D as you pass each Billboard, or the latest live news on a virtual 3D newspaper that crinkles as it moves. The future of social media integration is available today.
Our Crucial Zone 4D Projection Booth creates a completely immersive experience, perfect for those brands wanting to deliver the ultimate brand experience. This product which is unique to Crucial FX features ultra HD surround projection and is fully interactive, so you simply touch the walls to navigate. Combined with this are surround sound, physical effects and sensors emitting smells and tastes. Take your participant on a truly amazing journey they will never forget.
Become part of the show! Our cutting-edge sensor technology can be embedded on or in an object, or worn by an individual allowing them to participate in live events like never before. Kick a real ball into a virtual wall and watch as the wall falls apart if you kick it hard enough; hold and rotate an item and watch as this is seen as a virtual image rotating real time on a large screen behind you – perfect for product launches and presentations; hear the heartbeat of a mannequin increase as your approach it…never before have live 3D graphics been able to control complex physical movements in such a way before.
OUR PROJECTS ARE WIDE RANGING AND DIVERSE. HERE ARE SOME EXAMPLES OF HOW WE PUT OUR TECHNOLOGY TO USE
Fusing all our technology together to create a unique experience for events - 4D Projection Mapping, Interactivity, Lighting and Sound design
We create compelling and original VR content for live events, using 3D animation and 360˚ footage built and filmed in-house
Using our unique technology we can turn any wall or screen in to an interactive hub to bring information and products to life.
We create immersive gaming experiences which bring brands to life and engage consumers with your message.
Real-time 3D Technology transforms presentations, and brings your message to life in an engaging way that people remember.
We design and install bespoke interactive and immersive experiences to permanently transform an environment or attraction.
The Latest News from Crucial FX
We are currently recruiting for several roles as part of our continued expansion. Please see our latest...
05.07.2017. 0 comment
On Remembrance Sunday, Crucial FX projected 3D poppies on Elizabeth Tower – better known as Big Ben...
21.12.2016. 0 comment
As the ‘go-to’ agency for projection mapping onto iconic buildings and monuments, Crucial FX are delighted to...
21.12.2016. 0 comment
Get in touch if you would like to chat through any event ideas
0203 1996360 Monday–Friday | 9am–5pm (GMT)
Unit 4 Waters Business Park,
Waters Road, Ellesmere Port, CH65 4FF